Outsmarting Goliath: How to Achieve Equal Footing With Companies That Are Bigger

by Debra Koontz Traverso

Business owners, consultants, freelancers, and other entrepreneurs are all looking for easy-to-implement, cost-effective ways to compete against those bigger than them. This manual seeks to offer them a powerful equalizer for winning business that would traditionally go to players with bigger staffs and established reputations. It demonstrates how a single telephone call, a cleverly crafted letter, an impressive catalogue, a winning advert, or a skilfully prepared presentation can influence customers to abandon big names and embrace small business products and services.

Genres: Business

288 pages, Paperback

First published April 1, 2000

Reviews

[Alberto Lopez · Rating 4 out of 5]

Great book for consultants, speakers or micro businesses. It is just packed with information.