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Evolving Commerce: Adapting To Stay Relevant And Avoid Extinction
How do great companies keep up with today's connected consumer?
Consumers interact with brands through so many touchpoints that these days, commerce is an evolving concept. What does it take to adapt, survive, and thrive in the age of consumers armed with multiple devices and points of view about how to acquire the things they want and need? Sean Cook, CEO of ShopVisible, explains how the world of commerce is evolving and how brands can innovate to reach them.
Author Sean Cook knows commerce is evolving fast--and he's part of making that happen. For 15 years, he's pursued a personal passion around better customer engagement online. Sean is an avid traveller and comparer of cultures who correlates what he sees in the real world with what he is able to analyze. He currently serves as CEO at ShopVisible, an ecommerce platform recognized as Best ECommerce Solution by the CODiE Awards 2012. At ShopVisible, he is relied on by over 100 retailers to power their ecommerce strategies, including Office Depot Canada, Tempur-pedic, MovieMars.com, and Case-Mate.
Before ShopVisible, Sean started his career with Chase Merchant Services, Bellsouth and Coca-cola as an ecommerce consultant. Later, he was responsible for customer engagement online, heading marketing and customer acquisition teams at Compu-Credit and Earthlink.
He has personally consulted over 100 retailers on how to build out their brands and sell products online. Sean has written recent articles published in Forbes, Chief Marketer, and Internet Retailer on reaping the rewards of fully connected brands. Recently, Sean was recognized by Top 25 Entrepreneurs and Ones To Watch from Business Leader for his entrepreneurial vision and strategy. He earned his M.B.A. from Emory University's Goizueta Business School.
Consumers interact with brands through so many touchpoints that these days, commerce is an evolving concept. What does it take to adapt, survive, and thrive in the age of consumers armed with multiple devices and points of view about how to acquire the things they want and need? Sean Cook, CEO of ShopVisible, explains how the world of commerce is evolving and how brands can innovate to reach them.
Author Sean Cook knows commerce is evolving fast--and he's part of making that happen. For 15 years, he's pursued a personal passion around better customer engagement online. Sean is an avid traveller and comparer of cultures who correlates what he sees in the real world with what he is able to analyze. He currently serves as CEO at ShopVisible, an ecommerce platform recognized as Best ECommerce Solution by the CODiE Awards 2012. At ShopVisible, he is relied on by over 100 retailers to power their ecommerce strategies, including Office Depot Canada, Tempur-pedic, MovieMars.com, and Case-Mate.
Before ShopVisible, Sean started his career with Chase Merchant Services, Bellsouth and Coca-cola as an ecommerce consultant. Later, he was responsible for customer engagement online, heading marketing and customer acquisition teams at Compu-Credit and Earthlink.
He has personally consulted over 100 retailers on how to build out their brands and sell products online. Sean has written recent articles published in Forbes, Chief Marketer, and Internet Retailer on reaping the rewards of fully connected brands. Recently, Sean was recognized by Top 25 Entrepreneurs and Ones To Watch from Business Leader for his entrepreneurial vision and strategy. He earned his M.B.A. from Emory University's Goizueta Business School.
32 pages, Kindle Edition
Published September 6, 2012
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