The Power of Trust: How Top Companies Build, Manage and Protect It

by Natalie Doyle Oldfield

Trust is the most basic quality at the heart of every relationship. We understand it naturally and our inner alarms go off when trust is damaged or absent. But most business leaders consider trust to be something intangible and difficult to quantify.This book clearly demonstrates that trust is both measurable and manageable. It offers a practical guide to building and protecting trust, and making it part of the balance sheet of every organization. Natalie Doyle Oldfield has spent years studying trust. She lays out a practical, step-by-step approach that will enable everyone from the CEO to the front line employee to thrive in a culture of trust.By taking a look at the science and research, case studies of trust broken and rebuilt, and the reflections of leading business figures, this book will show you how to create trusting relationships with customers, employees and stakeholders. It will show you how to make trust part of your core business strategy and how to make it pay off on the bottom line. “In this groundbreaking book you’ll hear real case studies about why the businesses that operate on a strong foundation of trust and integrity, dramatically outperform. Better still, Natalie shows you, with results from her original research, how you can join their ranks!”Cathleen Fillmore Owner, Speakers Gold Bureau"Natalie changed the way we view our customers, our thought process and everything we do - we now see things in a different way. Since working with Natalie and implementing the Trust Building Model and the Client Trust Index™ we now have a customer performance metric and benchmark to measure customer experience.”Kevin Pelley, CEO, Kohltech Windows and Entrance Systems“Natalie has coined the importance of trust and offers a toolbox to implement the thinking and strategy. This book is a not to be missed compendium relevant for negotiators, executive, leaders of government and the rest of us. I will certainly be using this book in my work.”Keld Jensen, award winning author of The Trust Factor“Natalie’s style immediately engages you with examples and best practices, spelling out just how leading companies have outpaced those in their industries by investing in their employees and customers."David Alston, Chief Innovation Officer, Introhive“Natalie Doyle Oldfield’s well-researched and expertly crafted work takes you on a journey to understand the bottom line benefits of creating and managing trusting business relationships. The Power of Trust will stand out on bookshelves as one of the best business books published in recent years. It’s balanced with what goes to the heart of what matters most “Trust”. Kathy Malley, APR, FCPRS, Vice President, Malley Industries Inc

335 pages, Paperback

Published October 17, 2017

Reviews

[Tara · Rating 5 out of 5]

The Power of Trust is a highly practical guide for leaders and organizations looking to build, manage, and protect trust as a measurable, strategic asset. Natalie Doyle Oldfield translates complex organizational behaviors into clear, actionable steps that any business can apply from the CEO to front-line employees.

Through real-world case studies, research insights, and frameworks like the Client Trust Index™, this book demonstrates how trust drives performance, loyalty, and long-term success. Whether with employees, customers, or stakeholders, the principles in this book show how a culture rooted in trust creates measurable business value.

For anyone looking to make trust a core part of their organizational strategy, The Power of Trust offers a compelling roadmap backed by research, practical tools, and proven results.

[George Hodgson · Rating 4 out of 5]

This book is a good read. It does start of rather slow, but really brings it together in the end. The case studies are quite good and informative.