Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

by Stan Phelps, David Rendall

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Genres: Business

196 pages, Kindle Edition

Published March 25, 2018

Reviews

[Marcey Rader · Rating 5 out of 5]

Once again, Stan Phelps delivered, this time with co-author Dave Rendall of the Freak Factor. I've found myself telling stories at least four times in the last three days of companies who amplify their weaknesses as strengths. I've even looked for companies who do this and messaged the author! - Aviator Brewery and Dirty Dick's. This book isn't just for marketers but is a fun read for anyone, especially those who manage employees, to figure out how they can help their staff by maximizing what others would perceive as weaknesses. My favorite story is the software company who uses people with autism as software testers because what others would perceive as weak makes them excel at their job.

[Douglas Brown · Rating 5 out of 5]

Turning "celebration of differences" to productivity

A very easy reading book, packed with real-company examples to prove the points around the idea that you do much better by being very good at what you're good at than by trying to copy what the most venerated institution is able to afford to do (but usually doesn't). For a small entity there are plenty enough potential customers to thrive by being great at your core offering and by turning less-effective elements into points of differentiation.

[D. Eugene · Rating 5 out of 5]

Embracing My differences

Truly enjoyed the book with great examples and stories about others with weirdness. I guess I’ve always tried to fit in and be like everyone else instead of being myself. This book shows that being yourself is the best and most honest approach to life, work and play. Thanks for the great advise and fun laughs......now I’m off to show off my weird!
Eugene Thompson

[Richard Conner · Rating 5 out of 5]

In Pink Goldfish, Stan Phelps and David Randall provide fresh perspective on brand differentiation and team development. I love the F.L.A.W.S.O.M. framework and it pushes the boundaries of textbook principles. Also, they shared excellent examples to emphasize their philosophy on differentiation. Looking forward to reading Stan’s next book!