Standing on the Shoulders of Giants: Hermann Vaske's Conversations With the Masters of Advertising

by Hermann Vaske, Keith Reinhard (Foreword by), Marcello Serpa (Foreword by)

Standing on the Shoulder of Giants is an impressive collection of interviews dedicated to creativity. Insider Hermann Vaske has interviewed nearly all top-notch creatives (e.g. art directors, advertising strategists, movie directors and artists) on the subject. The book documents the very personal and different aspects of being creative. Standing on the Shoulder of Giants grasps the best-of Vaske´s eminent enquiries , including interviews and pictures with Oliviero Toscani, Wim Wenders, Dennis Hopper, Mike Figgis, Damien Hirst, Michael Conrad, Tony Scott, Adrian Lyne, Neville Brody, Alan Parker, etc.

377 pages, Paperback

First published September 1, 2001