Advertising Art of Steiff: Teddy Bears and Playthings

by Dottie Ayers, Donna Harrison

All lovers of Steiff dolls & toys will be delighted by this compilation of antique Steiff advertisements which were run in the popular German illustrated newspaper Illustrirte Zeitung between the years 1911 & 1929. Every collector will enjoy finding favorite bears & toys in the ads -- as an aid to dating them, to finding out their original costs & to see how they were originally promoted. A nostalgic look back at the playthings of yesterday, this group of ads, augmented by postcards of the period, give us a clue to the variety & creativity of the children's toys made by this famous German company & partially explain the reverence with which these toys are held today.

127 pages, Hardcover

First published January 1, 1991