European Casebook on Cooperative Strategies

by Johan Roos

Co-operative strategies are looked at from a strategic management perspective, illustrating important managerial challenges, formulation and implementation of strategy, strategy content and process issues, cross-cultural management leadership, EC and global-local regional challenges. This casebook illustrates the three underlying perspectives of the firm which create competitive advantages - the environmentally based, the resource based and the competence based.

320 pages, Hardcover

First published January 1, 1994

About the author

A Swedish organizational theorist, and Chief Strategy Officer at Hult International Business School, known for his work on intellectual capital