Fare marketing copiando: Come avere successo con le idee degli altri

by Mark Earls

Noi tutti vogliamo nuove risposte e nuove soluzioni per le sfide concrete e pressanti che devono affrontare le nostre organizzazioni. Cose nuove a cui puntare e di cui parlare, nuovi metodi di lavoro e nuovi modi di pensare che siano migliori dei precedenti. Ma invece di sprecare tempo ed energie in questa ricerca senza fine di una soluzione brillante e originale, perché non proviamo a copiare qualcosa che ha già funzionato prima? Basato su estese ricerche e casi concreti, Fare marketing copiando fornisce oltre 50 strategie di marketing per copiare, prendere in prestito o rubare le idee per avere subito soluzioni migliori pronte per l’uso. Comprendendo cosa fanno gli altri e le loro scelte, possiamo sviluppare strategie per vincere le sfide interne ed esterne alla nostra organizzazione.

334 pages, Kindle Edition

First published October 1, 2014

Reviews

[Kevin Fulton · Rating 3 out of 5]

This book is a practical approach to marketing/advertising. I found the content to be ok. It was pretty simplistic. It was a helpful introduction, but felt like it should've been a series of blogposts instead of a book.
I think the content it 2 stars. What makes it 3 is the design. The book is attractively designed. I think it is one that I might reference for formatting ideas in the future.

[Andrea · Rating 4 out of 5]

Good thoughts. Liked the practical examples in the second part of it.

[Tim · Rating 3 out of 5]

Mark Earls makes the case for the copiers of the world, but not just any copier. He makes the case for a special kind, one that takes tangible products and creates a better solution. Which as Mark laid out is where most great products come from . From a business standpoint it makes more sense to focus on innovations rather than inventions .

I agree with Mark on most of this book. I think we romanticize about being the original person to start things off. It makes us loose sight of what we are trying to do.

Yet I still felt that this book lacked something. It wasn't the writing, nor was it the illustration. It just felt like one of those marketing books that you read once and never return to again.

[Kevin · Rating 5 out of 5]

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