Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

by Dominik Kosorin

From the author of "Introduction to Programmatic Advertising." This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.

188 pages, Paperback

Published March 15, 2018

Reviews

[Boni Aditya · Rating 3 out of 5]

The book is just reduced into a reference manual for choosing various vendors in DMP and DCP, with an analysis of strengths and weaknesses of each product available in the market and their scope.

I would not say that the book is an utter waste of time, but this book is relevant only for CEOs/CTOs and other Procurement department or analysts trying to pick a vendor to manage their data and advertising campaigns.

Apart from this use case, the book fails to delve deeper into the programmatic advertising space, the author tries to provide a few definitions but they are trite.

Not fit for an amateur trying to understand the space, this book is for advanced users and companies.

[Pratiik Mehta · Rating 4 out of 5]

The author thoroughly evaluates data definition, strategy and existing products available in the market. Recommended for professionals/business leaders in AdTech space.