Why Do You Hate Money?: A Fitness Marketing Guide To Create Content That Kills, Craft Copy That Converts, And Master The Science Of Selling Without Selling Out

by Joey Percia

Why Do You Hate Money takes an ethical approach to marketing for health and fitness professionals. The truth is, most people choose a career in health and fitness because it's changed their life and they want to return the favor. But if you can’t communicate with your audience you’re going to get lost in the noise. Many people make marketing confusing, but it doesn’t have to be this way. This book makes it simple, even if you’re just starting out. In Why Do You Hate Money , former fit pro turned copywriter; Joey Percia walks you through the same proven strategies industry experts pay him thousands to implement into their businesses. The best part is, these time-tested lessons are easy to apply so you can put them to work right away. Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love. You’ll - Four expert hacks to cure writer's block once and for all … this chapter alone will give you back hours of your life every single week - An honest and ethical approach to market your business in a way that makes you feel good but still gets you more clients. - 13 ways to spark inspiration and get your creative juices pouring out (you will LOVE #7) - The most common fitness marketing mistakes and how to avoid them… if you can avoid these 4 mistakes you’ll be blown away at how much your business will grow - How to use Kickass Copywriting to make loads of cash without being salesy - Simple storytelling strategies to boost sales and make people fall in love with you (don’t worry you don’t have to be a storytelling master) - How to write cash-generating emails like a million dollar copywriter without actually being one - Health and fitness related examples, checklists, templates, and guides to writing high converting copy which means more clients … and so much more Why Do You Hate Money’ is the go-to fitness marketing guide to create content that kills, craft copy that converts, and master the science of selling without selling out. What are you waiting for? Scroll up, and grab your copy right now.

216 pages, Paperback

Published December 14, 2017

Reviews

[Catherine]

YES YES YES Joey Percia you crushed it, man!

It is rare that I read a non-fiction book which isn't filled with repetitive "research" masked as original ideas. It's rarer still that I want to re-read that book - half the time, I have to force myself to get through it the first time.

But this book?

This book made me want to take action straight away. It's going to be one to return to and take notes from. It even comes with a free downloadable workbook resource.

If you write at all for your business, GET THIS BOOK.

Actually, in fact, don't bother and instead, hire me to write for you. Game changer - the most useful book I've read this year. Five stars.

[Alejandra Diaz Mercado]

It is simple, actionable and well written for the short attention span reader of today's day an age, who is definitely not me. At times I found it oversimplistic, which I am sure will work for some who care about copyrighting as a means of making money, but not for those who act on it as a form of art like me.

Why do I hate money? I don't hate it and the book never answered that question. How a smart way to grab a buyer and enact one of the various buyer grabbing strategies Joey describes in his book.

It is funny and it does provide some very quick actionable and efficient strategies. I made notes all over the place on it and will certainly be part of my reference library.

A quick read as well.