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Crushing the Box: 10 Essential Rules for Breaking Essential Rules
If everyone followed the rules, Grace Hopper would’ve never invented the computer, George Lucas wouldn’t have visited a galaxy far, far away, and Colonel Sanders would still be pumping gas. True innovators think way outside the box—stomping it down and tap dancing over it on their way to success. And with these ten unexpected metaphors to guide you, you too can demolish the status quo and claim creative victory. Chris Denson’s colorful career has given him a unique perspective on how great breakthroughs happen. In Crushing the Box, he shares wisdom and stories from his experiences and those of innovation rockstars to help you find your own inspired path. From learning to swim like an otter to fleeing like a refugee or even ruining everything, Chris’s unconventional and irreverent advice will help you reimagine, experiment, collaborate, grow, and succeed. It’s time to break all the rules and kiss that boring old box goodbye.
216 pages, Paperback
Published February 21, 2018
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Displaying 1 of 1 review
August 10, 2018
Tales and How-To's from a mis-fit toy. Rules, Schmules.
This book, just like Chris' podcast and speaking engagements, shows how comfortable he is switching from the interested to the interesting. Stories of where he's applied the rule-breaking directives show that he has gotten his hands dirty and/or has some scar tissue. All to illustrate he is not just an aspirational innovator but an on the ground scrappy practitioner. Creative teams sure, more importantly, STRATEGIC teams tasked with moving a needle would greatly benefit from some actionable guidelines of how to get out of their own way and question the thinking that likely created the problem in the first place.
This book, just like Chris' podcast and speaking engagements, shows how comfortable he is switching from the interested to the interesting. Stories of where he's applied the rule-breaking directives show that he has gotten his hands dirty and/or has some scar tissue. All to illustrate he is not just an aspirational innovator but an on the ground scrappy practitioner. Creative teams sure, more importantly, STRATEGIC teams tasked with moving a needle would greatly benefit from some actionable guidelines of how to get out of their own way and question the thinking that likely created the problem in the first place.
Displaying 1 of 1 review