Write Great Ads: A Step-by-Step Approach

by Erica Levy Klein, Bob Bly (Foreword)

You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll
* How to zero in on the key features and benefits of your ad
* How to write a headline that really sells
* How to come up with an original, effective selling concept
* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!
This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. ""This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.""

192 pages, Paperback

First published February 1, 1990

Reviews

[Monica Willyard Moen · Rating 3 out of 5]

I suspect many people would overlook this book when learning about how to advertise in the modern world. That would be a shortsighted decision. I think some people assume that since the Medium for advertising has changed, human nature has changed as well. That may be true in some limited cases, but principles of human nature haven’t changed so much that a book on good copywriting could lose its relevancy today. A truly talented person will learn the principles of communicating with people and writing copy, and then figure out how to work with modern technology to make it shine. This book can be a big help in that area.

[Steve Coscia · Rating 3 out of 5]

Very helpful book.

[Patricia · Rating 3 out of 5]

Another book that forced me to take lots of notes and think creatively.