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The Trade Show Reader: It Takes More Than a Display and a Handshake to Sell at a Trade Show
Trade shows ARE different. This books tells you WHY. There's a trade show for everything - from aadrvarks to zygotes! The Trade Show Reader is written for anyone who attends or exhibits at the million or shows held each year around the world. In 40 articles, with 400+ tips, Julia O'Connor gives confidence to the newbie and pointers to the experienced trade show staff.
224 pages, Paperback
First published December 1, 2001
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