If I Didn’t Give A Sh*t, I Would…

by Michael Kouly

Should YOU give a Sh*t about this book? DEFINITELY YES!

As you will discover, this entertaining book of insightful and witty humor is not like other self help books.

WHILE ENJOYING THE EXPERIENCE OF THIS BOOK, YOU'LL ALSO:

Blow off steam: We all have personal issues, challenges, and obstacles that accumulate stress that must be released to keep us in a state of peak motivation.

Know yourself: Sometimes an entire life is spent being stuck at the expense of personal, business, social and relational opportunities for success. Self-discovery is the first step to the healing, actualization, and optimization of your life.

Reflect: Recognizing your priorities, what you really want and what matters most to you is the key to your growth in all aspects of your life.

Decide: To solve problems and catch opportunities, decisions are needed. This book will help you decide and act to expand your potential in a fun, playful, smart and effective way.

Lead: True leadership starts with the self where smart and effective strategy, action and execution are the keys to the growth of our capacity.

252 pages, Paperback

Published December 28, 2017

About the author

Michael Kouly began his career as a Reuters war journalist. He covered armed conflicts that involved, Israel, Lebanon, Syria, Iran, Hezbullah, Islamic extremists, terrorism, the United States, Kuwait, Iraq and others... He also covered musical concerts, fashion shows and car racing.

Writing about wars, geopolitics, international diplomacy, and global events offered Michael unique opportunities to witness, analyze and write about leadership at the highest levels where bad leadership meant the loss of thousands of lives and good leadership led to avoiding wars, saving lives and rebuilding shattered countries.

Michael also exercised corporate leadership over a period of 20 years as he led the growth of regional and international businesses. He is a three-time CEO and president at organizations like Reuters, Orbit and Cambridge Institute for Global Leadership, managing people in more than 20 countries.

Over the span of his career, Michael made some good decisions that generated remarkable success and also some not so good decisions that offered valuable lessons on what works and what doesn't when exercising leadership - emphasizing the mindset of "you either win or learn".

From as far back as he can remember, Michael has been fascinated by leadership. He has spent his life learning about leadership, purpose and strategy by practicing them, watching others lead and by conducting extensive research on the art and science of mobilizing people and organizations towards growth and noble purposes.

Michael is a World Bank Fellow, author and keynote speaker about leadership, strategy, purpose and international politics. He is the founder of the Kouly Institute and the creator of unique Executive Leadership Programs, that have been delivered to thousands of top business executives, NGO and government leaders worldwide.

He also dedicates time to various non-profit organizations such as the Middle East Leadership Academy (MELA), Central Eurasia Leadership Academy (CELA), South East Asia Leadership Academy (SEALA) and Leaders Across Boarders (LAB).


Michael is inspired by the writings of Victor Frankel, Abraham Maslow, Joseph Campbell, Michael Porter, Stephen Covey, Peter Drucker and many other brilliant thinkers and writers.

His purpose is to help people, organizations and countries lead purpose driven lives.