Another One Bites the Grass: Making Sense of International Advertising

by Simon Anholt

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO

326 pages, Hardcover

First published January 1, 2000

About the author

Simon Anholt is an independent policy advisor specializing in economic, political, and cultural engagement strategies. He founded the Good Country Index and pioneered the Nation Brands and Place Brands fields. Anholt also created the Anholt-Ipsos Nation Brands and City Brands Indexes, which assess global perceptions of countries and cities. He is the author of several books, including Brand America and The Good Country Equation. Educated in social anthropology at Oxford, Anholt began his career in advertising before founding World Writers, focusing on cultural adaptation for global brands.

Reviews

[Tara · Rating 2 out of 5]

Sorry Simon. I know he basically helped create nation branding… but he’s a marketer, not an author. The content was all over the place. I’m not sure why there were even chapters. Also, stop saying how complex international marketing is. I know— that’s why I was reading a book about it.

[Laura · Rating 4 out of 5]

I enjoyed this book a lot more than I had initially been expecting. Fascinating subject matter presented in a candid and fresh approach. I learned a lot about the advertising business. 4.5 stars.