Media Now: Communications Media in the Information Age

by Joseph D. Straubhaar, Robert LaRose

This introductory text, known for its innovative coverage of technology and conversion, now offers a more streamlined narrative and an expanded table of contents. The text addresses the main media channels in our society, their interdependency in light of emergent technologies and foundation theories, and traditional concepts. The new edition has been revised to offer increased coverage to media effects and ethics and traditional media (newspaper, film, and TV).

512 pages, Paperback

First published May 1, 1995

About the author

Joseph Straubhaar is the Amon G. Carter Sr. Centennial Professor of Communication at the University of Texas (Austin, TX).

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