Understanding Advertising

Cracking the Media Literacy Code

by Emma Carlson Berne

Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.

32 pages, Library Binding

Published August 1, 2018

About the author

Emma Carlson Berne is the author of the YA thrillers STILL WATERS and NEVER LET YOU GO (coming Fall 2012 from Simon & Schuster). She has also written the thrillers FIGMENT and CHOKER under the pen name Elizabeth Woods. She lives and writes in Cincinnati. Learn more about Emma and contact her directly at her website, www.emmacarlsonberne.com. Or check out Emma Carlson Berne Books on http://www.facebook.com/EmmaCarlsonBe... or follow her on Twitter.