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Strategy Plain and Simple: 3 Steps To Building A Successful Strategy For Your Startup Or Growing Business
Strategy Plain and Simple’s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow. With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success. He sets out a plain, simple, 3-step Understand your market – how to forecast demand and supply. Gain competitive advantage – how to target the strategic gap and bridge it. Managing business risk – how to balance risk and opportunity. Read it in 60 minutes, follow the three steps and transform your business prospects. The full text downloaded to your computer
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With eBooks you
search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
190 pages, Kindle Edition
Published January 9, 2018
4 people are currently reading
38 people want to read
About the author
Vaughan Evans
46 books7 followersVAUGHAN EVANS is an independent strategy consultant and has specialised in strategy and business planning for business clients and strategic due diligence for private equity over four decades. He is also a prolific writer and dynamic speaker - see www.vaughanevansandpartners.com for further info.
He is the author of the best-selling THE FT ESSENTIAL GUIDE TO WRITING A BUSINESS PLAN: HOW TO WIN BACKING TO START UP OR GROW YOUR BUSINESS (2nd edition, 2015), a book that views business planning distinctively from the perspective of the backer. It guides the entrepreneur or manager on how to address each of the key concerns of the backer, whether banker, investor or board member. Its North American version, THE STANDOUT BUSINESS PLAN: MAKE IT IRRESISTIBLE - AND GET THE FUNDS YOU NEED FOR YOUR STARTUP OR GROWING BUSINESS (2014), was co-authored with success guru Brian Tracy.
THE FT ESSENTIAL GUIDE TO DEVELOPING A BUSINESS STRATEGY: HOW TO USE STRATEGIC PLANNING TO START UP OR GROW YOUR BUSINESS (2013) is a companion to the guide on business planning. It has been exceptionally well reviewed by peers, who view it as a succinct, practical and highly readable guide to drawing up a business strategy - ideal for busy managers and entrepreneurs, intent on lifting their business to the next level.
KISSTRATEGY: A KEEP-IT-SIMPLE GUIDE ON HOW TO BUILD A WINNING STRATEGY FOR YOUR STARTUP OR SMALL BUSINESS (2016), Vaughan's latest book, does what it says on the tin. It keeps business strategy simple. It is concise (100 pages or so), jargon-free and purpose-built for small businesspeople to read on a one hour journey.
KEY STRATEGY TOOLS: THE 80+ TOOLS FOR EVERY MANAGER TO BUILD A WINNING STRATEGY was one of the top three selling business books in the UK in the first quarter of 2013. The selection of tools, rated as either useful or essential and slotted uniquely into a no-nonsense strategy development process, is innovative, instructive and practically applicable. A more succinct version of this book, 25 NEED-TO-KNOW STRATEGY TOOLS (2014), pulls out the most important tools and adds an insightful case study to each.
LET THE SUN SHINE! HOW STRATEGIC DUE DILIGENCE IS KEY TO ACQUISITION SUCCESS (2015) could well have been Vaughan's first book - he has been highly active in this field since LBOs first wafted across the Atlantic in the mid-1980s. This book "pours sunlight onto the complex challenges of getting strategic due diligence right".
He also writes on career development, on how thinking of yourself as a one person business can advance or transform your career. He deploys the very tools he has developed in business strategy for the analysis of an individual's career prospects. Hence his BACKING YOU! range of books (www.backingu.com), regarded by peers as innovative, insightful and win-win.
Vaughan Evans is a charismatic, humorous and inspirational speaker (see www.vaughanevansandpartners.com/speaking). His lively keynote speech KISSTRATEGY urges the audience to keep business strategy simple, focusing on its three key components of Market, Advantage and Risk. He is also the author of the instructive yet entertaining STAND, SPEAK, DELIVER! HOW TO SURVIVE - AND THRIVE- IN PUBLIC SPEAKING AND PRESENTING (2015).
An economics graduate of Cambridge University and an Alfred P. Sloan fellow with distinction of London Business School, he worked for many years at management consultants Arthur D. Little and investment bankers Bankers Trust. A former resident of exotic lands such as the British Virgin Islands, Borneo, Fiji and Thailand, he hails from West Wales and lives alongside London's Richmond Park.
He is the author of the best-selling THE FT ESSENTIAL GUIDE TO WRITING A BUSINESS PLAN: HOW TO WIN BACKING TO START UP OR GROW YOUR BUSINESS (2nd edition, 2015), a book that views business planning distinctively from the perspective of the backer. It guides the entrepreneur or manager on how to address each of the key concerns of the backer, whether banker, investor or board member. Its North American version, THE STANDOUT BUSINESS PLAN: MAKE IT IRRESISTIBLE - AND GET THE FUNDS YOU NEED FOR YOUR STARTUP OR GROWING BUSINESS (2014), was co-authored with success guru Brian Tracy.
THE FT ESSENTIAL GUIDE TO DEVELOPING A BUSINESS STRATEGY: HOW TO USE STRATEGIC PLANNING TO START UP OR GROW YOUR BUSINESS (2013) is a companion to the guide on business planning. It has been exceptionally well reviewed by peers, who view it as a succinct, practical and highly readable guide to drawing up a business strategy - ideal for busy managers and entrepreneurs, intent on lifting their business to the next level.
KISSTRATEGY: A KEEP-IT-SIMPLE GUIDE ON HOW TO BUILD A WINNING STRATEGY FOR YOUR STARTUP OR SMALL BUSINESS (2016), Vaughan's latest book, does what it says on the tin. It keeps business strategy simple. It is concise (100 pages or so), jargon-free and purpose-built for small businesspeople to read on a one hour journey.
KEY STRATEGY TOOLS: THE 80+ TOOLS FOR EVERY MANAGER TO BUILD A WINNING STRATEGY was one of the top three selling business books in the UK in the first quarter of 2013. The selection of tools, rated as either useful or essential and slotted uniquely into a no-nonsense strategy development process, is innovative, instructive and practically applicable. A more succinct version of this book, 25 NEED-TO-KNOW STRATEGY TOOLS (2014), pulls out the most important tools and adds an insightful case study to each.
LET THE SUN SHINE! HOW STRATEGIC DUE DILIGENCE IS KEY TO ACQUISITION SUCCESS (2015) could well have been Vaughan's first book - he has been highly active in this field since LBOs first wafted across the Atlantic in the mid-1980s. This book "pours sunlight onto the complex challenges of getting strategic due diligence right".
He also writes on career development, on how thinking of yourself as a one person business can advance or transform your career. He deploys the very tools he has developed in business strategy for the analysis of an individual's career prospects. Hence his BACKING YOU! range of books (www.backingu.com), regarded by peers as innovative, insightful and win-win.
Vaughan Evans is a charismatic, humorous and inspirational speaker (see www.vaughanevansandpartners.com/speaking). His lively keynote speech KISSTRATEGY urges the audience to keep business strategy simple, focusing on its three key components of Market, Advantage and Risk. He is also the author of the instructive yet entertaining STAND, SPEAK, DELIVER! HOW TO SURVIVE - AND THRIVE- IN PUBLIC SPEAKING AND PRESENTING (2015).
An economics graduate of Cambridge University and an Alfred P. Sloan fellow with distinction of London Business School, he worked for many years at management consultants Arthur D. Little and investment bankers Bankers Trust. A former resident of exotic lands such as the British Virgin Islands, Borneo, Fiji and Thailand, he hails from West Wales and lives alongside London's Richmond Park.
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Displaying 1 - 2 of 2 reviews
February 23, 2022
A good one to keep on hand and refer back to. Simple but thorough.
May 28, 2022
A packed-book of strategy for dummies. I feel this book is great, as it gives you all the things about business strategy in constructed-steps.
Displaying 1 - 2 of 2 reviews