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Hello Gen Z: Engaging the Generation of Post-Millennials
Australia's foremost social researcher in generational engagement, Claire Madden, has masterfully synthesized a comprehensive and intriguing guide to the minds and motivations of Generation Z.
Its pages reveal the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. Hello Gen Z is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials.
Its pages reveal the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. Hello Gen Z is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials.
310 pages, Paperback
Published October 1, 2017
12 people are currently reading
68 people want to read
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Displaying 1 - 4 of 4 reviews
April 17, 2025
It’s a surreal thing to read a book about your own generation. Many times I thought “wow, I DO do that” or “yes, so many people around me did/thought that.”
This book is a really good resource to help bring perspective to who Gen Z are - their fears, their dreams, their personal values and even how they live and the things that shape them and influence them.
Being part of Gen Z myself, and working with young people in the next generation, it’s easy to see some overlap and it helped challenge my thinking on how to teach/incorporate or even encourage the next generation.
One thing I wish this book had was more encouragement and practical ways for the older generations to help facilitate the needs of the younger generation. That, and I think the book did not discuss the positive or negative impacts around things such as mental health, social media, family, school pressure etc properly. It more made general comments coinciding with what the interviewed Gen Z had said. For example, Gen Z had described their thoughts on how social media affects mental health, which the book affirmed instead of confirmed (in my opinion). I would have loved more insight into arguments and counter arguments around these perspectives. But, in saying that, I do not think that was the purpose of the book, so if you’re hoping for something that will take you deeper into what I would call societal issues, you may need to keep digging.
This book is a really good resource to help bring perspective to who Gen Z are - their fears, their dreams, their personal values and even how they live and the things that shape them and influence them.
Being part of Gen Z myself, and working with young people in the next generation, it’s easy to see some overlap and it helped challenge my thinking on how to teach/incorporate or even encourage the next generation.
One thing I wish this book had was more encouragement and practical ways for the older generations to help facilitate the needs of the younger generation. That, and I think the book did not discuss the positive or negative impacts around things such as mental health, social media, family, school pressure etc properly. It more made general comments coinciding with what the interviewed Gen Z had said. For example, Gen Z had described their thoughts on how social media affects mental health, which the book affirmed instead of confirmed (in my opinion). I would have loved more insight into arguments and counter arguments around these perspectives. But, in saying that, I do not think that was the purpose of the book, so if you’re hoping for something that will take you deeper into what I would call societal issues, you may need to keep digging.
February 16, 2018
I picked up Hello Gen Z because I was feeling rather confused. Who exactly are these Millennials we keep hearing about eating up all the smashed avocado? And whatever happened to Gen Y?
Until I read this book, I thought that Millennials were those born from 2000 on, except I don't know very many teenagers eating smashed avocado!
Claire Madden is a social researcher and demographer and she clarified the various generations very neatly in the list below.
Builders - pre 1945
Baby Boomers - 1946 to 1964
Gen X - 1965 to 1979
Gen Y (aka Millennials) - 1980 to 1994
Gen Z - 1995 to 2009
Gen Alpha - 2010 to 2024
Gen Beta - 2025 to 2039 (although this name is subject to change if a major event occurs in their early years like it did for the Boomers).
Mr Books and I are two Gen X-er's living with two Gen Z's. I was curious to read what a social researcher thought about the impact of new technology and social media on this cohort of teenagers.
The fascinating thing that struck me straight away though, was that (minus the new technology and social media stuff) I could have been reading about the teenage world of Gen X-er's in the 1980's as we battled our Builder parents who wanted to mend, fix and save everything!
Full review here - http://bronasbooks.blogspot.com.au/20...
Until I read this book, I thought that Millennials were those born from 2000 on, except I don't know very many teenagers eating smashed avocado!
Claire Madden is a social researcher and demographer and she clarified the various generations very neatly in the list below.
Builders - pre 1945
Baby Boomers - 1946 to 1964
Gen X - 1965 to 1979
Gen Y (aka Millennials) - 1980 to 1994
Gen Z - 1995 to 2009
Gen Alpha - 2010 to 2024
Gen Beta - 2025 to 2039 (although this name is subject to change if a major event occurs in their early years like it did for the Boomers).
Mr Books and I are two Gen X-er's living with two Gen Z's. I was curious to read what a social researcher thought about the impact of new technology and social media on this cohort of teenagers.
The fascinating thing that struck me straight away though, was that (minus the new technology and social media stuff) I could have been reading about the teenage world of Gen X-er's in the 1980's as we battled our Builder parents who wanted to mend, fix and save everything!
Full review here - http://bronasbooks.blogspot.com.au/20...
July 18, 2021
Helpful book
December 2, 2021
In this book, Australian social researcher, Claire Madden unveils the minds and motivations of Generation Z! Using a combination of research, quotes, and even a glossary of Gen Z vocabulary, Madden shows us the events and triggers that have shaped the generation's thoughts and attitudes. I appreciated that the book paints Gen Z in a positive light, and helps readers to understand how and why their worldview is different to previous generations (Baby Boomers, Gen X and Gen Y). I recommend this book to anyone who wants to learn the language of Gen Z and how to engage with them—whether in-person or via texts—in a meaningful and constructive way.
Displaying 1 - 4 of 4 reviews