Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

by George S. Yip

Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region’s 14 most active countries, Asian Advantage provides a blueprint for doing business in the world’s fastest growing area.Many books on Asian business take a more “macro” political-economic approach or a “micro” country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.

416 pages, Hardcover

First published April 22, 1998

About the author

A research specialist in global strategy and marketing and Professor of Management and Co-Director, Centre on China Innovation, at China Europe International Business School, based in both London and Shanghai.