Franchising in America: The Development of a Business Method, 1840-1980

by Thomas S. Dicke

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.

Originally published in 1992.

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216 pages, Paperback

First published August 1, 1992

Reviews

[Todd · Rating 3 out of 5]

Dicke uses a few case studies to illustrate the development of the franchising business model in the U.S. Overall it is well done although he does tend to stray into company and industry history far more than is necessary to get his point across.