How to Get Noticed by the National Media

by Jeff Lewis, Dick Jones

Organizations and businesses will learn how to garner national news coverage and generate buzz about their news with the strategies in this book. Explained are the fine points of developing a national media campaign and identifying the story ideas that will lead to national attention. All of the common questions are covered-targeting the most appropriate reporters and producers for a story, pitching ideas to print and broadcast media, and attacking the problem of regional image. Also included is advice for damage control in high-profile situations, using opinion pieces and letters to the editor to increase national visibility, and getting the most from special interest or trade publications.

200 pages, Paperback

First published January 1, 2001

Reviews

[Courtney · Rating 3 out of 5]

I am sort of just breaking in to Public Relations in a way. Coming from a Journalism background, I felt like I knew some of the things mentioned in the book. I do think that there were some very useful tips and phrases, but I also felt as though the message got repetitive. I think that telling you to target who might run a story is obvious, I would have liked to read more about forming relationships with members of the national media. The good tips in the book could be limited to one side of a small sheet of paper, as that is how much space my notes took up. But, it was a quick read, so if you have some time you it would take you less than a day to get through.