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Targeting the over 55 Client: Your Guide to Today's Fastest Growing Market

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Many clients in the over-55 population have not bought or sold a home since Eisenhower was president. To work effectively with this growing market, the real estate professional must understand the concerns unique to older clients. Targeting The Over-55 Client: Your Guide to Today's Fastest Growing Market enables real estate agents to build their over-55 client base.

182 pages, Paperback

First published July 1, 1995

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