What do you think?
Rate this book
Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising
'Every planner (aka strategist) should read this' - Dave Trott.
A proto-meme is beginning to ‘go critical’. If you’re looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we’re not sure exactly sure where. So many incompetents, who can’t know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let’s tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising…
A proto-meme is beginning to ‘go critical’. If you’re looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we’re not sure exactly sure where. So many incompetents, who can’t know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let’s tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising…
210 pages, Paperback
Published December 12, 2017
2 people are currently reading
24 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.