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Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising
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Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising

really liked it 4.00  ·  Rating details ·  5 ratings  ·  0 reviews
'Every planner (aka strategist) should read this' - Dave Trott. A proto-meme is beginning to 'go critical'. If you're looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we're not sure exactly sure where. So many incompetents, who can't know we are incompetent because the skills we need to produce the right an ...more
Paperback, 212 pages
Published December 12th 2017 by Createspace Independent Publishing Platform
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