Perfect Dealership: Surviving The Digital Disruption

by Max Zanan

Remember travel agencies? They were a thriving business not so long ago. Then online services transformed the industry, and brick-and-mortar travel agencies died—and died quickly. Today, traditional car dealerships are facing much the same threat. Innovative and convenient digital startups and services threaten to disrupt the traditional car-sale process, egged on by consumers who aren’t happy with the existing sales process. If car dealerships don’t adapt, they too will face an industry-wide extinction. Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift. Consultant Max Zanan applies fifteen years of automotive-industry experience to the future of the car dealership. Arguing that dealerships must make significant changes if they are to survive the coming storm, Zanan takes a close look at every department within the business, including By improving the role of each department and transforming them from individual echelons into a cohesive whole, Zanan offers a road map for the creation of a perfect dealership—the only way to remain relevant and solvent in the digital age.

120 pages, Paperback

Published November 7, 2017

About the author

Max Zanan is a seasoned automotive industry expert with nearly 20 years of experience in sales, F&I and dealership consulting. After graduating John Jay College of Criminal Justice, Zanan went on to get his Master’s Degree before starting his career in automotive retail as a salesman at a local, New York City Volkswagen dealership. After working his way up the ranks, Zanan then became the General Manager of a New York City Mitsubishi dealership, which subsequently placed #1 in sales for Mitsubishis in the United States. Following his stint at Mitsubishi, Zanan went on to become the Platform President at Elite Auto Group, where he oversaw three dealerships, with 150 total personnel.

Max Zanan has worked in every department of a car dealership. He started as sales person and throughout the years worked as a sales manager, finance manager, general sales manager, service manager, and general manager. He has also provided income development services through F&I products and training as the owner of Total Dealer Compliance—one of the best dealership compliance firms in the country. In addition to F&I and Compliance, he provides dealership consulting services that are focused on process improvement, customer retention, and profitability. As Founder and CEO of IDDS Group, Zanan utilizes all of the skills he has picked up over the years to cohesively mentor dealerships on how to increase revenue and profitability, and eliminate non-compliant practices in all departments. Max Zanan is also the author of Perfect Dealership and Car Business 101.