Packaging Design: An Introduction

by Lászlo Roth

Highly readable and complete guide to all aspects of this dynamic profession for the design student as well as the working package designer. Laszlo Roth brings together his artistic expertise and his vast experience as a packaging director for leading companies to provide an overall approach to the art and science of packaging.

212 pages, Paperback

First published January 1, 1981

About the author

Lászlo Roth (1921-1996) was an Hungarian born designer, illustrator, package designer for Helena Rubenstein, and a contributing illustrator to The New Yorker magazine.