The Black Book of Persuasion: 23 principles that move your will

by Alex Llantada

If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask what is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel? The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.

142 pages, Kindle Edition

Published December 27, 2017

Reviews

[Karla Goodman · Rating 5 out of 5]

Why did I find this book amazing? Because it takes complex psychological concepts and distills them into digestible, real-life applications. Llantada peels back the layers on everything from political speeches to advertising campaigns, showing us that persuasion isn't just a tool for marketers and politicians—it's a powerful, omnipresent force shaping our everyday interactions. The clarity with which he presents these ideas is what makes this book stand out. You’ll find yourself nodding along, having those ‘Aha!’ moments, and seeing the world through a completely new lens.

[Michael Levitt · Rating 5 out of 5]

This is a great book to highlight the 23 principles of persuasion. Coupled with Cialdini's 48 Laws of Power will make you a better person and accomplish more in life.