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10 Steps to Successful Business Writing, 2nd Edition
In Today’s Business World, You Are What You Write
Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels―social media, instant messaging, blogs―we’re writing more and faster than ever.
With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation.
It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.
Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels―social media, instant messaging, blogs―we’re writing more and faster than ever.
With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation.
It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.
232 pages, Paperback
Published November 14, 2017
24 people are currently reading
22 people want to read
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September 3, 2019
This book is a perfect start for anyone looking to improve their writing in business, whether internal or external to your company. I really enjoyed the examples and the layout of the book. If you are thinking of spending more on a writing course, I’d pick this book up first before spending $1000 or more on seminars and coaching.
Displaying 1 of 1 review