What do you think?
Rate this book
A Comprehensive Guide to Digital Marketing Strategy
Are you a small-business owner or entrepreneur on a limited budget? Do you run a new company or one mired in traditional marketing strategies? Perhaps you are a marketing professional looking to enhance your understanding of new media, or a brand influencer wondering how to leverage your online following to earn revenue?
Whether you identify with any of these descriptions or simply want to learn as much as possible about digital marketing strategy, this book it is for you! Written by a college marketing professor, it offers a comprehensive overview of the primary components currently used in a complete digital marketing strategy.
Learn about digital marketing basics, the role of websites, user experience, content marketing, buyer personas, buyer journeys, search engine optimization, customer relationship management, analytics, email marketing, mobile marketing, digital advertising and much more!
Use this book to help create your own comprehensive digital marketing strategy for your company or yourself!
Whether you identify with any of these descriptions or simply want to learn as much as possible about digital marketing strategy, this book it is for you! Written by a college marketing professor, it offers a comprehensive overview of the primary components currently used in a complete digital marketing strategy.
Learn about digital marketing basics, the role of websites, user experience, content marketing, buyer personas, buyer journeys, search engine optimization, customer relationship management, analytics, email marketing, mobile marketing, digital advertising and much more!
Use this book to help create your own comprehensive digital marketing strategy for your company or yourself!
122 pages, Kindle Edition
Published December 31, 2017
2 people are currently reading
116 people want to read
About the author
Neil Kokemuller
6 books15 followersNeil Kokemuller has been an active writer and content media website developer since 2007. He wrote regular feature articles for LiveCharts for three years and has been a college marketing professor since 2004. He has several years of additional professional experience in marketing, retail and small business, and he holds a Master of Business Administration from Iowa State University.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 5 of 5 reviews
July 16, 2018
Goodreads giveaway
January 9, 2018
Chapter 1: Digital Marketing Basics
Digital research includes the data on potential businesses, corporations, manufacturing firms, health care, restaurants, entertainment, or other prospective buyers. This also includes their buying behavior patterns, demographic, & geographic valuable information.
Customer service is still the #1 valuable tool.
Digital marketers must bear in mind budgets.
Chapter 2: The Role of Websites
Websites must be easy to understand & the less clicks the better.
Chapter 3: Content Marketing
A huge majority of consumers are now using application online to check out their purchases.
Chapter 4: Search Engine Marketing Foreword
Search engine results positions (SERPs) are normally user friendly. Google & Yahoo are the most commonly used by consumers. Bing, I don’t care for at all. Security for consumers has gotten a whole lot better.
Chapter 5: Social Media Marketing
Social media, cell phone or other mobile devices used in conjunction with search engines now flood/control the valuable customers. Consumer profiles are being saved for future purchases.
I’m not into blogs, but they have vastly increased.
Chapter 6: Customer Relationship Management
Customer relationship management (CRM) is #1 in your marketing campaign.
The Pareto Principle, or 80-20 rule, is used to justify your sales volume or profit margin.
Take care of the high % loyal customers.
There are 2 types of CRM software solutions: Self-Hosted (internal) versus Cloud-Based (3rd-party paid provider).
There are 3 types of reward programs: discount program, cashback system, & points system.
Chapter 7: Email Marketing
Live-streams with the customer service rep & audio podcasts are quite beneficial.
Myself I don’t find LinkedIn or Pinterest very useful at all.
Facebook, Twitter & Instagram are very common.
YouTube can be very helpful (visual) if you can’t figure out how to use your product you just purchased. The majority of the owner’s PDF manuals are poorly written & you have to be a NASA engineer to figure out how to work your product.
Chapter 8: Mobile Marketing
You like to go out & eat, see a movie, go to a play, musical or other entertainment;
Time/date, location, coupon availability with discount is just a touch away on your Tablets (iPads, Kindles), or Smartphones (iPhones, Androids).
Chapter 9: Digital Advertising
Visual pictures sell your product.
Chapter 10: The Future of Digital
As product competition increases, word-of-mouth referrals, & brand name loyalty, will only help optimize & increase your business revenue/profits.
In my undergrad BA I was not real fond of marketing class.
As they used to say “time is money.” It still is.
Today I buy a lot of things online.
Reading what the product can/cannot do is very beneficial to a consumer.
Take for instance cell phones or computers which the R&D/marketing dept. moves at lightning fast speed to keep up with the times or their competition.
I did not receive any type of compensation for reading & reviewing this book. While I receive free books from publishers & authors, I am under no obligation to write a positive review. Only an honest one.
A very awesome book cover, great font & writing style. A very well written Digital Marketing Strategy book. It was very easy for me to read/follow from start/finish & never a dull moment. There were no grammar/typo errors, nor any repetitive or out of line sequence sentences. Lots of exciting scenarios, with several twists/turns & a great set of unique characters to keep track of. This could also make another great Digital Marketing Strategy movie, a PP presentation, or better yet a mini TV series. There is no doubt in my mind this is a very easy rating of 5 stars.
Thank you for the free author; Amazon Digital Services LLC.; book
Tony Parsons MSW (Washburn)
Digital research includes the data on potential businesses, corporations, manufacturing firms, health care, restaurants, entertainment, or other prospective buyers. This also includes their buying behavior patterns, demographic, & geographic valuable information.
Customer service is still the #1 valuable tool.
Digital marketers must bear in mind budgets.
Chapter 2: The Role of Websites
Websites must be easy to understand & the less clicks the better.
Chapter 3: Content Marketing
A huge majority of consumers are now using application online to check out their purchases.
Chapter 4: Search Engine Marketing Foreword
Search engine results positions (SERPs) are normally user friendly. Google & Yahoo are the most commonly used by consumers. Bing, I don’t care for at all. Security for consumers has gotten a whole lot better.
Chapter 5: Social Media Marketing
Social media, cell phone or other mobile devices used in conjunction with search engines now flood/control the valuable customers. Consumer profiles are being saved for future purchases.
I’m not into blogs, but they have vastly increased.
Chapter 6: Customer Relationship Management
Customer relationship management (CRM) is #1 in your marketing campaign.
The Pareto Principle, or 80-20 rule, is used to justify your sales volume or profit margin.
Take care of the high % loyal customers.
There are 2 types of CRM software solutions: Self-Hosted (internal) versus Cloud-Based (3rd-party paid provider).
There are 3 types of reward programs: discount program, cashback system, & points system.
Chapter 7: Email Marketing
Live-streams with the customer service rep & audio podcasts are quite beneficial.
Myself I don’t find LinkedIn or Pinterest very useful at all.
Facebook, Twitter & Instagram are very common.
YouTube can be very helpful (visual) if you can’t figure out how to use your product you just purchased. The majority of the owner’s PDF manuals are poorly written & you have to be a NASA engineer to figure out how to work your product.
Chapter 8: Mobile Marketing
You like to go out & eat, see a movie, go to a play, musical or other entertainment;
Time/date, location, coupon availability with discount is just a touch away on your Tablets (iPads, Kindles), or Smartphones (iPhones, Androids).
Chapter 9: Digital Advertising
Visual pictures sell your product.
Chapter 10: The Future of Digital
As product competition increases, word-of-mouth referrals, & brand name loyalty, will only help optimize & increase your business revenue/profits.
In my undergrad BA I was not real fond of marketing class.
As they used to say “time is money.” It still is.
Today I buy a lot of things online.
Reading what the product can/cannot do is very beneficial to a consumer.
Take for instance cell phones or computers which the R&D/marketing dept. moves at lightning fast speed to keep up with the times or their competition.
I did not receive any type of compensation for reading & reviewing this book. While I receive free books from publishers & authors, I am under no obligation to write a positive review. Only an honest one.
A very awesome book cover, great font & writing style. A very well written Digital Marketing Strategy book. It was very easy for me to read/follow from start/finish & never a dull moment. There were no grammar/typo errors, nor any repetitive or out of line sequence sentences. Lots of exciting scenarios, with several twists/turns & a great set of unique characters to keep track of. This could also make another great Digital Marketing Strategy movie, a PP presentation, or better yet a mini TV series. There is no doubt in my mind this is a very easy rating of 5 stars.
Thank you for the free author; Amazon Digital Services LLC.; book
Tony Parsons MSW (Washburn)
January 15, 2018
A well laid out book that discusses the different aspects of Digital Marketing in a clear, concise manner.
A book’s title is a promise about what this book will deliver and it is a pity this book’s title includes the word “Strategy”. It was the promise of learning a comprehensive digital marketing strategy that attracted me to this book, but it did not meet my expectation. The English Oxford Dictionary defines ‘strategy’ as “a plan of action to achieve a long-term goal or overall aim’. It would be like titling a book ‘How To Build a Plane’ and inside there was an accurate description of all the required components of a plane but no instructions on how to actually achieve this. I wish I'd carefully read the book description before ordering! The title is what attracted me to the book but I perceive a more accurate title would be “A Beginner’s Guide To Digital Marketing”.
I would not describe this book as ‘comprehensive’ because it is a comparatively short manual and does not contain the depth needed to meet the needs of the person wishing to become thoroughly familiar with practical details of Digital Marketing. For example, it refers to viewing analytics data but gives no further information about how to read or record data. Information like this would have greatly increased the value factor of the book.
This book has helpful, clear diagrams and the language is professional, yet easy to follow. It gives the reader a good oversight of the vocabulary, key concepts and principles of digital marketing. It also has a number of useful links to other related material.
A copy of the book was received for review purposes.
This book will be a helpful introduction to the ‘newbie’ and to students studying this topic, who are looking to gain a good overview of Digital Marketing.
A book’s title is a promise about what this book will deliver and it is a pity this book’s title includes the word “Strategy”. It was the promise of learning a comprehensive digital marketing strategy that attracted me to this book, but it did not meet my expectation. The English Oxford Dictionary defines ‘strategy’ as “a plan of action to achieve a long-term goal or overall aim’. It would be like titling a book ‘How To Build a Plane’ and inside there was an accurate description of all the required components of a plane but no instructions on how to actually achieve this. I wish I'd carefully read the book description before ordering! The title is what attracted me to the book but I perceive a more accurate title would be “A Beginner’s Guide To Digital Marketing”.
I would not describe this book as ‘comprehensive’ because it is a comparatively short manual and does not contain the depth needed to meet the needs of the person wishing to become thoroughly familiar with practical details of Digital Marketing. For example, it refers to viewing analytics data but gives no further information about how to read or record data. Information like this would have greatly increased the value factor of the book.
This book has helpful, clear diagrams and the language is professional, yet easy to follow. It gives the reader a good oversight of the vocabulary, key concepts and principles of digital marketing. It also has a number of useful links to other related material.
A copy of the book was received for review purposes.
This book will be a helpful introduction to the ‘newbie’ and to students studying this topic, who are looking to gain a good overview of Digital Marketing.
March 28, 2018
I received a Kindle copy of this book for free through GoodReads Giveaways in exchange for an honest review.
This book is more for business beginners, if you ask me. It's about why certain digital marketing strategies (such as having a good website / etc.) are important - most things listed / described in this book were things I already know about and/or use so it was particularly helpful or informative for me (but I do have a Master's in Marketing and run a web design company). I'd recommend this book for people less familiar with digital strategy, or maybe people just starting out who don't really know much at all about what to do / where to start. It does do a decent job explaining why digital strategy is important though, so if you're unsure about if/why you need a website / SEO / etc., give it a read.
There are, however, a Ton of spelling / grammar errors. A few don't bother me, but there were a ton - at one point in the book there were even so many errors in a row that I questioned whether anyone had read through this after it was initially written. The errors take away from the author's credibility, and the book could definitely use some proof reading.
This book is more for business beginners, if you ask me. It's about why certain digital marketing strategies (such as having a good website / etc.) are important - most things listed / described in this book were things I already know about and/or use so it was particularly helpful or informative for me (but I do have a Master's in Marketing and run a web design company). I'd recommend this book for people less familiar with digital strategy, or maybe people just starting out who don't really know much at all about what to do / where to start. It does do a decent job explaining why digital strategy is important though, so if you're unsure about if/why you need a website / SEO / etc., give it a read.
There are, however, a Ton of spelling / grammar errors. A few don't bother me, but there were a ton - at one point in the book there were even so many errors in a row that I questioned whether anyone had read through this after it was initially written. The errors take away from the author's credibility, and the book could definitely use some proof reading.
Want to read
March 4, 2018I received this book for free from the author/publisher in response for an honest review of the book. I have not had the opportunity to read this book at this time. I will add my review of this book once I have read the book. Thank k you for allowing me the optometrist review your work. I look forward to reading this book.
Displaying 1 - 5 of 5 reviews