The Ultimate Sales Pro: What the Best Salespeople Do Differently

by Paul Cherry

Forget the rest. Learn to sell like the best.

Better leads, solid presentations, and a more versatile closing strategy are all great for boosting B2B sales. But truly successful salespeople — the ones who seem invincible when everyone else is struggling — possess more than foundational skills.

They are proactive, entrepreneurial, and find solutions for their clients. They highlight their personal value and actively manage their careers. They’re hyperfocused on cultivating relationships with customers and colleagues. The Ultimate Sales Pro shows everyone how to elevate their game. Drawing on the author’s vast experience training salespeople for top organizations, the book explains how to:

● Be your own mentor ● Problem-solve with peers ● Manage any boss ● Identify your ideal clients ● Research industry trends ● Share knowledge to foster trust ● Craft a powerful Unique Value Statement ● Script emails and voicemails that earn attention ● Uncover customer needs ● Position yourself as an expert ● Create customized solutions ● Motivate customers to commit ● Set goals ● And more

Whether you’re new to sales or seeking to escape a career plateau, The Ultimate Sales Pro helps you finesse skills, build expertise, and create a personal brand that will set you apart.

Genres: Business

240 pages, Paperback

Published August 14, 2018

Reviews

[Elias Thomase · Rating 5 out of 5]

I didn't think I would like this book based on the cover "SALES" I found this book really help me direct my business in the right way.

[Mukesh Gupta · Rating 3 out of 5]

I got a digital copy of this book via NetGalley. I enjoyed reading this book and found some of the stories and insights interesting. The author talks about all aspects of becoming an Ultimate sales pro.

He touches all aspects of sales — from managing self, prospecting, responding to RFP’s, handling objections, managing difficult conversations, adding value to every conversations, showing & selling value, treating customers as peers and closing the sales. He also talks about how to manage selling within the company and rallying the support ecosystem when needed. Also about hiring a coach and pushing the boundaries.

While his perspective is interesting & stories compelling, the book still lacks something. I think it is lack of new insights in the sales process. While I learnt a lot of good things that an ultimate sales pro would do, nothing surprises me.. which in a way is both good and bad for the book.

If you are in sales and really like to revisit all that is needed to make a successful sales executive, pls do read the book. You will find some interesting things that you can do in your practice..

[Mikko Ikola · Rating 5 out of 5]

Simply great book for people who strive to improve in sales positions. Also great for aspiring (solo) entrepreneurs.

The book consists of 25 different stories, about 5-10 pages each. I was captivated by the writing: the stories had a smooth flow and encompassed all relevant areas of sales. It’s always fascinating to read war stories and life lessons from industry veterans.

I read 1-2 stories every morning, which I could reflect later the same day.

If you want to learn hard processes and industry-specific knowledge, it’s better to get another sales book to complement, though.

This was a great motivational book to teach the right attitude.

[James Huynh · Rating 5 out of 5]

The absolute best book on sales for people who wants to be the best in sales. Not for beginners.