Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

by Donald E. Sexton, Donald J. Trump (Foreword by)

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times , Business Week , and Beijing’s China Economic Daily .

Genres: Business

336 pages, Hardcover

First published June 23, 2006

Reviews

[Ali Arabzadeh · Rating 1 out of 5]

این کتاب بیشتر یک نمونه‌ی ضعیف از رپورتاژ آگهی یا تبلیغات همسان برای سازمان ترامپ است. مطلقا بصیرت یا رویکرد منحصربه‌فردی در کتاب وجود ندارد و به همین خاطر اگر پیش از این سابقه‌ی خواندن حتی ده مقاله‌ی ابتدایی در بازاریابی را هم داشته باشید دیگر بهره‌ی خاصی از این کتاب نمی‌برید.
ترجمه در اغلب موارد معمولی‌ست ولی بعضا از معادل‌هایی استفاده شده که نشان می‌دهد مترجم درست با ادبیات کسب‌وکار و بازاریابی در ایران آشنا نیست.
در‌ مجموع همین یک ستاره هم زیادی است.

[Al Lock · Rating 2 out of 5]

A perfect example of why Trump University was such a con. This book could have been written by an MBA student and doesn't really provide anything that comes from experience.

[Donghadole23 · Rating 5 out of 5]

Khá thích cuốn này vì trong nhiều cuốn đã đọc về Marketing thì đây là cuốn cho mình cái nhìn tổng quát về ngành, cụ thể hơn là từ chiến lược đến chiến thuật
Ví dụ đưa ra rất dễ hiểu, thực tế

[Seemy · Rating 2 out of 5]

Pretty basic stuff and bulk ghost written obviously to just leverage the trump brand and stick it in anything to make money lol

But nevertheless still not “too bad” marketing insights - whether it’s basic or not you just question if you are doing it or not? - was boring tho and took me ages to complete but turned out to be a good thing as some chapters came at a timely manner when I was launching marketing campaigns and strategies in relation to chapter I was reading ... like the PR one for example.

To Our Continued Success!
Seemy
Waseem.tv/Blog

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[Terrance · Rating 4 out of 5]

If you need a brush up in marketing, or you're in a marketing career without a marketing degree, then this is the book to read. It goes over most of the topics that would be given in an introduction to marketing class at a business school. I read this book to help me brush up and prepare for a career in marketing, and it definately helped.

[Carrie Elizabeth Rundhaug · Rating 3 out of 5]

Marketing 101 was a very informational book that I throughly enjoyed. This text was very readable and understandable. Mr. Sexton describes in detail all the various facets of marketing from understanding customers to pricing. This book is great for either a marketing class or for someone who is interested in a basic understanding of marketing.

[Kaloyan Roussev · Rating 3 out of 5]

An okay marketing book. I was young.