Market Your College Degree

by Dorothy Rogers, Craig Bettinson

This guide shows how to apply proven marketing techniques to maximize the effectiveness of a job search and to highlight one's "selling points." Learn how to conduct a self-assessment, analyze target markets, and use other marking strategies for landing the right job. This guide shows how to apply proven marketing techniques to maximize the effectiveness of a job search and to highlight one's "selling points." Learn how to conduct a self-assessment, analyze target markets, and use other marking strategies for landing the right job.

149 pages, Paperback

First published June 1, 1999