AMA Handbook For Successful Selling

by Bob Kimball

For the key "secrets" to getting to the top in sales, turn to the AMA Handbook for Successful Selling. Short, easy-to-read chapters reveal the ins-and-outs of mastering the skills you need to sell like a pro plus the strategies for selling to an individual, a group, or a business. Sample dialogues show each technique in action, while case histories demonstrate the results. The book also shows you how
-- Qualify hot new prospects
-- Make power presentations
-- Negotiate to win
-- Close that sale!

208 pages, Hardcover

First published January 11, 1994