Marketing to Home-Based Businesses

by Jeff Davidson

Millions of Americans are performing all or part of their work at home. This huge number of entrepreneurs represents an enormous market potential, and Davidson shows how marketing executives in any size company can tap this potential. He develops strategies and discusses the benefits to companies of targeting this affluent and growing market. Annotation copyright Book News, Inc. Portland, Or.

295 pages, Hardcover

First published July 1, 1991

About the author

http://www.jeffdavidson.com/bio.html