The Fundamentals of Fashion Management

by Susan Dillon

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.

Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.

Genres: Business, Fashion

216 pages, Paperback

First published October 1, 2011

Reviews

[Simone · Rating 4 out of 5]

Really good textbook- gives a wholistic view of the industry and enters into specific details about each different role. Only criticism I have is that it hasn’t aged well, and doesn’t speak about the importance of new technologies and social media on the industry.