Are You Only Making A Fraction Of The Income You Could And Should Be Making? Has finding a steady, predictable and reliable way of getting new customers been a constant struggle? Are you tired of always "grinding it out"... with almost ZERO results to show for all your gut busting effort... with no end in sight? Just Sell The Damn Thing shows you how to accelerate your company's growth and how do it in a way that makes a lot of money FAST. Through stories from his 30 years as a serial entrepreneur plus dozens of practical tips, Dan shows you the fastest and most effective way to get a FLOOD of new customers, build your business and make the highest possible profits... WITHOUT... - Giving away free stuff - Complicated multi-step funnels - Endless auto responder sequences - Surveys - Content marketing - Social media - Blogging - And all the other "grunt work" driving you crazy and producing little to no money! If you desire to achieve all your goals and finally realize the "dream lifestyle" that you got into business for in the first place... then this is the book for you.
I started this book with an abundance of skepticism and a strong sense of a hook dangling under my nose for how much more it was going to cost me to get the real information I needed. Unfortunately, this is what I've come to expect from books with grand claims of helping you grow your business. I came away from it pleasantly surprised. Not only did I receive a wealth of information, but it was done in an entertaining way that was not only relatable but also memorable. Dan accomplished this by telling many stories. However, each one had a point that related to the topic of the chapter with a strong focus on the main theme. While this book mostly focused on direct mail selling, I found many nuggets of information that I was able to use in my own marketing plans. I also found myself thinking outside the box of my current strategies. The best part was this was accomplished by Dan's conversational style which reminded me less of a lecturer speaking from a stage and more like a neighbor sitting on your couch talking over old memories. This book was entertaining, informative, and well worth the read.
LOVED the 15% marketing advice. HATED the 85% Gary-Halbert-mimicry-filler-fluff.
Honestly, Doberman Dan's infotainment Podcast is stellar. Listening to his witty humor paired with his charming voice while receiving marketing education is unbeatable.
Unfortunately, this doesn't work (at least not for me) in the form of a book. The "I'm the almighty God of Marketing, and you're the Lesser Mortal Wannabe" tone of voice annoyed me to-the-max, and it took me almost 6 months to trudge through this book.
I'd instantly give it 5 stars if you removed the filler content and changed the copywriter's slang 'thang.'
I plodded through at least 30% of this book and found the style very difficult to follow. I imagine Dan is a good speaker and his podcasts may be great. However, his writing is a bit too choppy, punchy and I could not often get a sense of what he was trying to say. I found myself rereading paragraphs and turning back a few pages to recall the subheading of a section. Putting this book down for a while. I may return to it at a later date. Sometimes it is just the frame of mind that cannot connect with the author's style.
This entire review has been hidden because of spoilers.
DD sure knows what he's talking about. This week have been a great investment. This is what I love about books: its like having an expert on speed dial. And Dan's conversational style makes reading flow smooth. You could be drinking a cold beer while learning life changing concepts. Thanks for the experience Dan.
I like the author’s attitude about business: Just sell the damn thing, whatever you have to offer, while relying on the solid principles of direct-response marketing.
What I dislike is his bad sense of humor. I’m not offended, just annoyed.
He tries too hard to present himself as some kind of simple Joe who likes to have a good time or some kind of rascally mad scientist. Yet nothing he says is shocking or funny to me.
All in all, though, the book has good advice for anyone in marketing.
Worth the read. Hard-hitting advice for getting over the shiny object marketing syndrome, and that fake feeling you get from marketing. Enjoyable read.