The Business of Public Speaking: For Executives, Consultants, Authors and Trainers

by Herman Holtz

The first guide to building a substantial second income or enhancing a consulting practice as a public speaker. Written by a nationally known consultant and seminar leader, it provides valuable tips on getting started and making contacts; a complete directory of lecture bureaus and convention managers; a step-by-step guide to marketing yourself, including promotion and publicity services; total coverage of fee structures, expenses, and related money matters; information on how to break into other income-expanding activities such as writing, holding seminars, and selling tapes; and proven tips on beating fear on the platform.

294 pages, Hardcover

First published May 29, 1985