Public relations cases

by Jerry A. Hendrix

The text begins with an overview of the public relations process, introducing the ROPE model (research, objectives, planning, and evaluation) which helps organize programs in public relations.

484 pages, Paperback

First published January 1, 1992

Reviews

[Rachaeljurek]

This is one of my text books. Unless you are learning about PR there's probably another book out there for you ;p