Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies

by Daniel Delis Hill

The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions.

Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.

232 pages, Hardcover

Published April 5, 2018

Reviews

[B.J. Cole · Rating 5 out of 5]

Informative study of American menswear in the 1960s and early 1970s. Interesting how "men's long hair and vividly colored, sexualized clothes challenged long establish traditions of masculine identity." (From the back of the book.)

[Allison Thurman · Rating 4 out of 5]

A solid overview of the dramatic changes in menswear in the 1960s and 70s. I just wish it had more pictures!