From envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business plan—cover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documents—and for keeping the plan up-to-date. Four real-life business plans and blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plans. This updated seventh edition features new chapters on financing resources and business planning for nonprofits as well as a sample restaurant business plan.
Anatomy of a Business Plan is an award-winning and best-selling book that has helped more than one million business owners. In today’s times, it is important to have plans from trusted sources. This new edition will ensure the creation of a successful business plan—from designing the organizational structure and marketing plan to developing financial documents.
Linda Pinson is an expert author and she provides accessible, step-by-step advice for developing and packaging the components of a business plan—including the cover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documents—and for keeping the plan up-to-date. Four real-life business plans as well as blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plan. This updated seventh edition features new chapters on financing resources and business planning for nonprofits, as well as a sample restaurant business plan.
According to Linda, “It has often been said that, ‘You can run your business by the seat of your pants--but you will probably end up with torn pants.' One of the principal reasons for business failure is the lack of an adequate business plan. In today's world, both small and large businesses have come to understand that they need to take the time to evaluate their business potential and map a road for the future. It is also understood that lenders and investors no longer risk their money on a business unless they have good reason to think that it will be successful (i.e., profitable). ”
Don’t start a business without this book! Whether you are a big business or a tiny business, a start-up business or an existing business, high tech or low tech, a business seeking funding or a business looking for an internal planning tool, a product business or a service business, a restaurant or a technology business, a sole proprietorship or a corporation, or a division within a company, there is worthwhile advice in this book.
Lots of information that you can find most anywhere. The forms seemed outdated. Although the information was fine, it wasn't up to par with other business books I've read recently.
A low rating because it was a slog, like reading an IRS form. There's likely something better out there, but I can't criticize the book for lack of detail or comprehensiveness--it's thorough.