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Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future

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From envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business plan—cover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documents—and for keeping the plan up-to-date. Four real-life business plans and blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plans. This updated seventh edition features new chapters on financing resources and business planning for nonprofits as well as a sample restaurant business plan.

352 pages, Paperback

First published March 1, 1996

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About the author

Linda Pinson

28 books1 follower

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5 stars
29 (31%)
4 stars
22 (23%)
3 stars
27 (29%)
2 stars
12 (13%)
1 star
2 (2%)
Displaying 1 - 5 of 5 reviews
Profile Image for Musfiq.
118 reviews5 followers
October 27, 2018
This book is like "a mentor for your business plan". Really informative and helpful. ☺
Profile Image for Elevate Difference.
379 reviews88 followers
January 11, 2009
Anatomy of a Business Plan is an award-winning and best-selling book that has helped more than one million business owners. In today’s times, it is important to have plans from trusted sources. This new edition will ensure the creation of a successful business plan—from designing the organizational structure and marketing plan to developing financial documents.

Linda Pinson is an expert author and she provides accessible, step-by-step advice for developing and packaging the components of a business plan—including the cover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documents—and for keeping the plan up-to-date. Four real-life business plans as well as blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plan. This updated seventh edition features new chapters on financing resources and business planning for nonprofits, as well as a sample restaurant business plan.

According to Linda, “It has often been said that, ‘You can run your business by the seat of your pants--but you will probably end up with torn pants.' One of the principal reasons for business failure is the lack of an adequate business plan. In today's world, both small and large businesses have come to understand that they need to take the time to evaluate their business potential and map a road for the future. It is also understood that lenders and investors no longer risk their money on a business unless they have good reason to think that it will be successful (i.e., profitable). ”

Don’t start a business without this book! Whether you are a big business or a tiny business, a start-up business or an existing business, high tech or low tech, a business seeking funding or a business looking for an internal planning tool, a product business or a service business, a restaurant or a technology business, a sole proprietorship or a corporation, or a division within a company, there is worthwhile advice in this book.

Review by Kathleen Welton
38 reviews4 followers
November 20, 2008
Satu-satunya buku cara menyusun proposal bisnis yang lengkap.

Edisi terjemahannya: Anatomy of a Business Plan: Panduan Lengkap Menyusun Proposal dan Rencana Bisnis (Penerbit Canary)
Profile Image for Charity.
272 reviews
October 4, 2010
Lots of information that you can find most anywhere. The forms seemed outdated. Although the information was fine, it wasn't up to par with other business books I've read recently.
Profile Image for Michael.
691 reviews1 follower
January 13, 2011
A low rating because it was a slog, like reading an IRS form. There's likely something better out there, but I can't criticize the book for lack of detail or comprehensiveness--it's thorough.
Displaying 1 - 5 of 5 reviews