Retail Buying

by Jay Diamond, Gerald Pintel

Boasting three new chapters, the Seventh Edition offers readers all the latest developments in retail buying to reflect the current market. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs. For professionals with a career or interest in retail buying, retail merchandising and/or fashion merchandising.

432 pages, Paperback

First published July 1, 1976