Public Relations: The Profession and the Practice

by Craig E. Aronoff

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.

466 pages, Hardcover

First published January 1, 1982

About the author

Co-founder and principal of The Family Business Consulting Group, Inc., Craig Aronoff is a leading consultant, speaker, writer, and educator in the family business field. Aronoff grew up in a family business. He received his bachelor's degree from Northwestern University, his Masters from the University of Pennsylvania, and his Doctorate from the University of Texas at Austin. The parents of three grown children, grandparents of three grandchildren, Craig and his wife Jane live in Marietta, Georgia.

From the author's website.

Reviews

[Rachel · Rating 3 out of 5]

wow this book was so corporate. i feel like i need to buy a new pair of pants just from reading it

[Thanh Loan · Rating 4 out of 5]

good