Storytelling: Branding in Practice

by Klaus Fog

Book by Fog, Klaus, Budtz, Christian, Yakaboylu, Baris

Genres: Business, Communication

238 pages, Hardcover

First published December 6, 2004

Reviews

[PurposeFocusCommitment]

Storytelling is the basis for almost everything in our society – the way we interact, communicate, share our experiences and knowledge. In a busy world that we live in more and more companies noticed that traditional marketing doesn’t work. People don’t react to it as they used to before. So storytelling has become one of the most important skills to master if you want to successfully share your message with others. To do so you have to make your story relatable, meaningful to your target audience. In the book Storytelling: Branding in practice that is exactly what you will get to read about.

You will learn which are the four elements of storytelling and how to use them (message, conflict, characters, and plot). When we come to the element “conflict” it is important that you are explicit and to the point with it. There should be only one central conflict and there can be many smaller ones. To make sure you set the conflict perfectly the authors prepared a conflict barometer. You will also get to read where can you find stories within your company and about the story model (beginning, middle and end) and which of the four elements has what role in each part of the story. One more thing that I liked about this book was that even if this is your first time reading about the mechanics about storytelling you will not get lost in them. Or if you have already read a couple of books on storytelling you will not be disappointed as you will probably find a lesson or two to “step up” your storytelling.

You can find my whole review and notes from the book at https://purposefocuscommitment.com/st...

[Jason]

Read this for a class. It is good introduction to storytelling for companies and how it can help you market a company or a product/service. Lots of case studies. All of them interesting. Well written.

[Georg]

Meget fin bog med tilstrækkelig teori, men først og fremmest konkrete strategier og eksempler. Anbefales varmt.

[Lasse Bunk]

Interessant bog om hvordan man gør virksomhedens historie til sin kernefortælling og bruger dette som udgangspunkt for sin kommunikation.