Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less

by Jane Maas

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces

-The most important positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable

128 pages, Paperback

Published July 15, 1984

Reviews

[Janice]

A friend in the printing business gave me this book to read. I was enlightened by what I read and had many ideas come to my mind as I was reading this. True, there were some main themes that are not related to what my current work is, like for hotels and colleges/universities, but I can take, and you could too, core ideas and work with them. Great tool.