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Management Commmunication: Principles and Practice

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Designed for the growing number of management communication courses at the MBA and Executive Education level, this text and casebook includes essential coverage of the principles of effective writing and speaking and aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Mr. Hattersley headed the Management Communication course for eight years. The cases put the reader in the role of decision maker and communicator in actual business situations. Five additional (or alternative) cases appear at the end of the book. While the text emphasizes in a simple, direct style, the enduring practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

336 pages, Paperback

First published January 19, 1996

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Displaying 1 - 3 of 3 reviews
Profile Image for Aaron.
18 reviews5 followers
July 26, 2017
This book teaches through a conversational and modern style of short chapters. The examples within each are relevant, significant, and entertaining--never overstating the obvious. Communication books are often layered with common sense, often losing students in the process, but this textbook exemplifies what the modern curriculum should prescribe: applicable fun at affordable cost.
Profile Image for Marie.
578 reviews23 followers
February 7, 2019
This was the required textbook for a college course I was enrolled in as part of my bachelor's degree program.

It was educational and informative as it was designed to be. I did find the subject matter quite boring, however the textbook was useful enough to earn me an "A" in the class.
Profile Image for Joe Cole.
169 reviews352 followers
April 10, 2017
I got this book for one of my college classes. Learned a variety of techniques from ways to talk to others, ethics, wordiness, so on and so forth
Displaying 1 - 3 of 3 reviews

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