If your business is like most, it is already generating a staggering amount of data on a regular basis. Understanding what this data truly means is key to succeeding in the marketplace these days and if you are looking for a way to give yourself an edge then Data Analytics is the book you have been waiting for. Inside you will find the tools you need in order to take full advantage of all of the data that your business is already generating regardless if you are part of a major corporation or if you are a small business that is just starting out. There are currently over a quintillion byte of data being created each and every day and if you aren’t considering how you can make the most of your share then you are already losing out to the competition. And more…
Decent introduction to data analytics but a little unclear at times
This is a nice short little read that covers aspects of data analytics
My major concern was that it seemed overly focused on Predictive modeling which is only one aspect of analytics, and did not offer details about other types of analytics. I happen to be pretty familiar with this space and was curious to see what this book covers.
The material related to Machine Learning seemed incomplete and rather unclear at times because the author tried to stay high-level but ended up being unclear at times. It also made me wonder if the author is actually himself familiar enough with hands-on analytics. The lack of diagrams made it also harder to understand some key concepts too. Last but not least, there was no mention of tooling that can actually help readers learn about ‘how to’ start with analytics, which is opposite to what the title of the book conveys.
This book just gives a brief overview of Data Analytics, and doesn't really tell one how to really do any part of it. If you just want refresher and have learned these subjects, but want to know when to apply them, it may be useful. But if you are not familiar I would say find another book.