15 Questions About Online Advertising

by Massimo Moruzzi

Updated cover edition of ASIN B01CZ8YSWU

Does Online Advertising work? The right question to ask would be: for whom does Online Advertising work?


Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?

Unknown Binding

First published July 27, 2015

About the author

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember.

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so.

This is my first book.

Reviews

[And · Rating 5 out of 5]

This perspective on online advertising has been kept off the radar but it has an irresistible aspect about it. Worth reading.

[penny gwynne · Rating 5 out of 5]

Helpful

I believe the book is interesting. It could of went more into detail about were to place your add but I guess that's for a differt book or for you to try your own luck at

[Roseline · Rating 5 out of 5]

Learnt new things. Author is Crazy Sarcastic (i was laughing all through) & Straight to the point (very strong true points). A very good read.

[Elianna · Rating 3 out of 5]

This is a short book (approximately 40 pages) about Online Advertising. Due to its length it does not go into much detail. It will be useful for people who want to decide if they want to use Online Advertising etc. Personally I would have liked to get into more details in some topics.