Data Mining: Building Competitive Advantage

by Robert Groth

Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line . . . Groth takes a very complex and vast field and makes it comprehensible. Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data youve already paid to compile. Data Building Competitive Advantage shows you how. You wont just learn the theory and concepts of data mining; youll discover how to apply them-hands-on, through real applications! Coverage * Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications * The data mining process, start to finish * Todays newest, most successful approaches and algorithms * Data mining pitfalls-and how to avoid them * A close look at industry-leading tools from Angoss and RightPoint Whether youre a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises. About the CD-ROM The accompanying CD-ROM includes full trial editions

299 pages, Hardcover

First published November 7, 1999