Profitability Measurement in Financial Services

by Jerry Weiner

The financial service industry's first and only comprehensive manual on designing and implementing a successful organizational, product and customer profitability measurement process, this book offers you step-by-step guidance for making profitability work for your bank, thrift or credit union. Readers will discover how to use profitability measurement to help define key business lines, what products and services to offer at what prices, and which customers to target with specific products and services.

227 pages, Paperback

First published January 1, 1999