Public Relations Writing: Form and Style

by Doug Newsom, Bob Carrell

This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public relations interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing public relations people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences; Part Four is directed at writing for the mass media; Part Five is directed toward special audiences.

510 pages, Paperback

First published October 1, 1990

Reviews

[Al Czarnecki · Rating 5 out of 5]

Covers all aspects of clear and effective public relations writing. An excellent and highly practical textbook.